As we approached the four year anniversary of our documentary, If They Had Known, we recognized it was time to rethink and refresh our branding and marketing, and create a strategic plan for the future. Our goal was to build upon our current branding but evolve it in a way that would bring new energy and awareness to our film. From the start, the genuine interest the team showed in our work and their desire to help us reach our goals was evident. They approached our project with passion and energy and took the time to understand our story. In addition to the leadership team,  they also employed a group of talented professionals with specific skills needed to lead us through the creative process. With their expertise and guidance, we have a beautiful new brand and a strategic plan that focuses and optimizes our resources.   
Genny Soper, Founder and Executive Director, Clay Soper Memorial Fund
CREDITS:
Larry Silberfein: copy + concepts
Mary Warner: design
Stephanny de Paula: design interpretations for website and social media 
Caroline Curry:  social media explorations
Alison Curry: Strategy, Development, Creative Direction
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