It took a year for father and son Jay and Mark Eisenhofer to write “Black Shadow,” their debut science fiction novel. They wanted to invest a year promoting the book as well.
The year was 2020 — a science fiction story all its own. Schools and bookstores were closed, but kids had plenty of time to read. We reached them via Free Little Libraries up and down the Eastern Seaboard. We called attention to the books with bookmarks in the libraries on social media. A modern-day golden ticket.
We honored the idea that inspired the novel: Mark’s comment that the best characters are “a little bit good and a little bit bad.” We shared this as a novel that inspires superheroes and supervillains.
We established, populated, and left an evergreen presence for Black Shadow on Amazon, iTunes, Goodreads, Facebook, Instagram, Twitter, and BlackShadowAdventures.com.
Larry Silberfein: copy + concepts
Jay Vollmar: illustrations + animations
Stephanny de Paula: social media iterations
Caroline Curry: Free Little Library animations; social media support
Jaime Bruck: PR
Alison Curry: Strategy, Development, Creative Direction, Website design & construction