YouTube Show & Tell

YouTube Show&Tell is home to great examples of interactive, viral, home page and brand channel campaigns. Interviews with digerati share compelling examples and industry best practices. I worked with YouTube on the 2nd iteration of the site during which we revised IA; enhanced meta content and tripled the content in the form of compelling case studies and interviews with creatives. We also created events to share the channel with our target audience - agency creatives.

Show & Tell is YouTube's brand channel to share best-practices for brands with online marketing. I worked with YouTube on the 2nd iteration of the site; during which we revised the IA, doubled the content including case studies and interviews with digerati, and worked with YouTube to promote the channel with our target audience through enhancements in SEO and live events.
 
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